Sling TV

As the Director of User Experience at Sling, I led a team of UX Designers and User Researchers responsible for the company's flagship streaming video service across various desktop, mobile, and television experiences.

"Sling is the way TV should be!"

"It's watching your favorite soccer team the moment it airs. It’s the latest episodes of your favorite Novela and hot new movies on-demand. It’s Sling and it’s time to Take Back TV"

My Sling TV design for the tvOS (Apple TV) platform was featured live on stage during the keynote address at Apple's WWDC conference. The tvOS app design was also nominated for an Apple Design Award.

One of the design challenges was striking the balance between consistency across platforms and leveraging familiarity of native device controls, behaviors, and interactions.